Feature Spotlight: Directly’s Mobile Consumer Interface

Posted by Jeff Patterson

Consumers expect an up-to-the-minute mobile experience, whether they're using a downloaded app or mobile web. On Directly, 62 percent of question-and-answer activity is on mobile devices. Experts mainly use our iOS and Android apps. But mobile consumers — who individually may only ask a question once or twice a year — typically use their mobile device browsers.

That's why, Directly has focused on making its consumer mobile web interaction a fast, light mobile-first experience.

When consumers submit questions on a company’s help page, they get an email alert when experts have answers. The alert pops up a fully interactive web page where consumers can chat back and forth with the experts and receive alerts if they are away from their browser. They can also move from mobile to web and the pages are synced. And they can do this without downloading any apps.

To build this experience, Directly’s engineers took advantage of latest browser technologies - like CSS3 and HTML5 - to enhance the performance of mobile pages. Also, Javascript makes the experience interactive, and using AJAX we make sure everything is synced between desktop and mobile.

This upshot is that consumers have a contemporary mobile experience, which is something they have come to expect from the companies they love.

Take a look at the demo below. And give me a shout at jeff@directly.com any time.