An Inside Look at Our Latest Funding Round

Posted by Antony Brydon

TechCrunch has a fun article up today on our recent round, with an inside look at how we brought a strong set of institutional investors together with a broad set of strategic investors close to our business.

From TechCrunch:

Last week, Directly closed a $1.75 million seed round using an “inbound” approach to fundraising. In past ventures, we’d used the “outbound” approach that virtually all startups use – identifying investors, networking to coordinate calls and meetings, and working 1:1 to create demand. Our new inbound approach applied new marketing technology to crowdfunding sites to generate broad investor demand, track investor engagement, and transform the traditional and inefficient outbound fundraising process to an efficient inbound raise.

$1.25 million of our round came from investors we know well, including True Ventures, CrunchFund and Toba Capital, as well as individuals we’ve worked with in the past, including Ray Lane and Esther Dyson. An additional $500,000 came through AngelList and SecondMarket via a strategic set of founders, senior executives and alumni from companies, including Dell, eBay, Facebook, Hewlett-Packard, IAC, McKinsey, Nuance, Oracle, PayPal and SAP.

This post will cover some of the things I wish I had known eight weeks ago...

Read the rest on TechCrunch