Can your Chatbot meet your Customer's Rising Expectations?


Posted by Directly Marketing

Customer expectations are rising faster than at any time in the last twenty years. Customers can get a car to their curb with the push of a button. They also expect fast and accurate answers to support questions. 

At the same time, chatbot technology is still in its infancy. The most promising deployments require data and internal resources at a scale that few support organizations will ever have. The aim is to provide self-service conversations, but are chatbots able to do this effectively given these constraints?

Watch this webinar recording to hear Forrester Research VP Kate Leggett and Directly CEO Antony Brydon discuss:

- Rising customer expectations & why you're not alone

- Chatbot technology and pace of evolution

- Strategies to succeed in this climate of uncertainty