Predictions 2018: Blended AI Will Disrupt Your Customer Service and Sales Strategy


Posted by Directly Marketing

New Applications of Blended AI Will Augment Service and Sales

We have partnered with Forrester to provide you this complimentary Forrester report.

AI is all the craze, and whether it's chatbots, robotic process automation, or virtual assistants, it's important in 2018 to make AI work, and set accurate expectations as to what's possible. 

Key takeaways include:

- AI for customer service and sales requires the right blend of technology and human-assisted processes to improve machine learning

- AI will start to replace the email channel, with chatbots and chat increasingly becoming alternatives to email 

- Humans will need to be incentivized to train the AI, offering feedback throughout each customer interaction